Published:16 November 2020
Compared to the last edition, the just-concluded 13th IPL saw a record-breaking 28% increase in the viewership, the tournament which took place in the UAE offering welcome relief to a world scarred by the Coronavirus pandemic.
The Covid-19 pandemic and bio-bubbles that cricketers had to suffer for weeks made it a challenging feat to organize this edition of the tournament.
Brijesh Patel, Chairman of IPL said that IPL has always attempted to provide its fans with a world-class sports event.
He thanked title sponsor Dream11, which collaborated itself with the hugely famous league after the BCCI parted ways with its previous partner, VIVO.
He added that with Dream11 coming on board as the IPL 2020 title sponsor, we are delighted to see a digital sports brand like Dream11 boost fan engagement across fantasy sports.
He mentioned that seeing how Dream11 has integrated its users in all Dream11 IPL games activations is equally heartening. Dream11 Champion Fans wall, the match countdown and the virtual guest box have all been brought in to bring the IPL fans to the forefront.
Pre-recorded videos of cheerleaders on branded sponsors' walls were included in the 4 large virtual fan walls.
Digital initiatives were launched by IPL teams such as Rajasthan Royals and Mumbai Indians to interact with fans.
“MI Live” and “Paltan Play” were launched by Mumbai Indians and a community-based programme called “Super Royals” was run by Rajasthan Royals.