Vivo stops sponsoring the Indian Super Cricket League

Published:26 August 2020

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Before the opening of the professional league for cricket, a popular sport in India, this season, sponsor China vivo was forced to terminate the contract before the contract expired. The background is the anti-Chinese sentiment in India.

The Indian Super Cricket League (IPL) will be held from September 19th to November 10th in the United Arab Emirates (UAE). It was originally scheduled to be held in India from March to May, but it was postponed due to the expansion of the new crown epidemic and the closure of the city, and the venue was changed.

There are 8 teams participating in the Indian Super Cricket League, with top players from home and abroad participating. It is a major sporting event that cricket fans all over the world, including the United Kingdom and Australia, will watch. According to statistics from American consulting firm Duff & Phelps, the brand value of the Indian Super Cricket League has increased by 7% year-on-year to US$6.8 billion as of 2019.

vivo succeeded PepsiCo as a sponsor in 2016, and the league was called "vivoIPL" after the same year. In the five-year contract that began in 2018, sponsorship fees also skyrocketed. However, on August 6th, the league’s host organization and vivo’s Indian subsidiary announced the suspension of the cooperation agreement this year.

The background of the termination of the contract is China-India relations. The Chinese and Indian armies clashed in June, with casualties in 44 years. Anti-China sentiment in India has risen, and public opinion has continuously criticized the choice of vivo as a sponsor. The National Federation of Indian Traders (CAIT) and other requirements require the Minister of the Interior not to approve the host organization to host the Indian Super Cricket League.