Betway Partnering With Big Brother Naija Lockdown Housemates Sponsor New CSR Initiative

Published:28 September 2020

Big Brother Naija

Betway, a premium entertainment and gaming brand, is exploring new ways to make a difference and give society back. The business will partner with the current housemate to lead a new corporate social responsibility (CSR) programme named 'Betway M.A.D.' as Big Brother Naija's headline sponsor.

The Big Brother Naija housemates are often given tasks to complete either as individuals or as a team, as viewers of the show very well know. Typically the assignment tests the brains, imagination and capacity of the housemates to think on their feet.

Big Brother will launch a new challenge in which household groups will compete for 500,000 Naira and a chance to do some social good and impact lives.

Every community appealed passionately for a charitable initiative which is near to their heart. Access to clean water, food protection, sports advancement, mental health, gender-based abuse, tertiary education and development, among others, are the programmes that they can choose.

The ultimate winner will win the 500,000 Naira cash prize based on audience votes on the Betway Nigeria website and Twitter account and will have their initiative sponsored by Betway after the conclusion of BBNaija season 5.

As Big Brother Naija's headline sponsor, and as an international entertainment company, Betway continually cares and finds ways to use its platforms to give back to the Nigerian community, and this is just one example.