Published:11 September 2020
Global online betting and gaming company Betway has signed a two-year deal to become Spanish top-flight football club Real Betis Balompié's official shirt sponsor.
From the beginning of the 2020/21 La Liga season, and around the perimeter of their Benito Villamarin stadium, the partnership will see the Betway logo appear on the famous green and white jersey.
Real Betis play in one of the world's most popular leagues, where they already have a massive presence. They couldn't be happier to partner with one of the clubs that were established with a great history. Real Betis are looking forward to showing Betway to their fans and the Seville people.
For many years at Real Betis, they have worked in the digital environment to increase the value of their advertising assets. This sponsorship agreement, which is quantitatively the most important in their history, recognises this work they are proud of for. The deal also comes with a leading company in the sector, complying scrupulously with current regulations.
Betway has been prominent shirt sponsors and betting partners in La Liga since 2018, and since 2015 has sponsored the Premier League club West Ham United in England, in addition to many other sports deals across the continent.