1xBet improves player appeal with new Favorites feature

1xBet has introduced a new 'Favorites' feature that makes it easy for its players to access betting markets on both a specific team – or several teams – and individual players.

Players simply need to locate the 'Favorites' feature in account settings to enable this function and find their favorite teams / players via the easy search functionality.

Alex Sommers, 1xBet’s director of affiliate marketing said they are constantly focusing on growing the number of their events, and at the same time, pay great attention to the convenience of navigating the site.

He further explained that the feature was developed for users to search for important matches quickly and has been a constant continuation of their work in this direction. They previously implemented a filter for Top Games and Top Matches.

Simplified navigation through top sports, leagues and matches was a key focal point for 1xBet in the year as well as opening up new betting markets for individual players.

Player props are expected to play a major part in the growth of the United State market, where 1xBet is ready to try its hand after "quite a few years" of success in Europe, Africa and Asia.

Sommers pointed out during the interview, "Our company uses a high-tech platform, which demonstrates 1xBet’s modern approach to online betting.” He said this is a very valuable experience for them, and they're absolutely ready to enter the North American market.